Kind Snacks spotlights distinction in new video series
Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content
Ride-sharing service Lyft’s short-form celebrity-driven series is a textbook case of a successful branded film venture.
The Emmy-award winning producer says brands need to transform to a ‘consumer-first’ content marketing mindset
Chief creative officer says it must recognize “a real desire for some kind of value exchange”
Firm uses inspiring stories in latest campaign
Four producers share the essential components to creating an effective brand film.
Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out
Screenwriter and director Pamela Romanowsky says emotion plays a major role in brand films
Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film
Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.
For the first time, the Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, will partner with NAB Show.
Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.
Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.